Billboard Theater
The eletric performing Times Square
Aproaching . 7 min
An introduction to the place, its atmosphere, and the mindset needed to photograph it.
This video sets the tone before any image is made.
Those Who Looked First
Learning with those who mastered it before us.
1971
1971
1985
1971
Pre Production
First things first
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Weather
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Light rain or post-rain conditions are ideal: eflections, alive pavement, duplicated screens on the ground
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Cloudy nights help bounce light: less dead black sky, more ambient glow
Location
KEY ZONES
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42nd Street & 7th Avenue intersections
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TKTS Booth stairs area
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Side streets (45th–47th St) to escape the obvious axis
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Curved façades and corner screens
SUBWAY​
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Times Sq–42 St: A / C / E / 1 / 2 / 3 / N / Q / R / W / 7​
Best time to shoot
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Blue hour into deep night
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Peak crowd density between 7 PM and 10 PM
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After 11 PM: fewer tourists, stranger energy
Suggested Equipment
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24–35mm: context, interaction, storytelling
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Tripod: only if you willing to do long expositions
Production
Shoot first, edit maybe
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What to look for
Tiny humans versus massive billboards
Sliced frames of multi information adding another meaning to the image
The great diversity of tourists from countless nationalities capturing that moment in selfies.
Tiny humans versus massive billboards
SHOOTING LIST
1. Scale Tension
2. Billboard composition
3. Road to glory
4. Pop Culture
5. After Rain
6. All Together
7. Graphic details
8. Reflections
9. Urban Circus
10. Selfies
Lets get to the image . 8 min
We’ll break down a selection of photographs from this assignment — how they were made, the decisions behind each frame, and why certain choices mattered more than others.
Post Production
That really matters
Editing
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Editing as direction . 6 min
This video explores how different editing choices can shift meaning, narrative, and authorship.
Color Grading
From Capture to Final . 12 min
A practical walkthrough of turning raw files into finished images.
COLOR PRESETS
Publishing
Show time. If the work stays on a hard drive, it’s not finished.
Light Box
For this assignment, consider presenting the final image as a Times Square photograph printed in a light box.
Light is not just the subject here — it is the medium. The illuminated print extends the experience of Times Square beyond the image, echoing its constant glow, visual pressure, and artificial daylight.
Canon R5 35mm Voigtlander Lens f 4.0 - 1/250 - ISO 800
Canon R5 RF35mm Lens f 4.5 - 1/250 - ISO 1600
Canon R5 EF 16-35mm Lens f 5.6 - 1/350 - ISO 1250
Canon R5 35mm Voigtlander Lens f 4.0 - 1/250 - ISO 800
After Hours
Enjoy the ride
Bars and Restaurants
Warm light, yellow-toned walls, a nice reset after Times Square
Low light, music, a place to talk about what you just witnessed
Raw, honest, almost anti–Times Square
Warm light, yellow-toned walls, a nice reset after Times Square